#LONDONFASHIONWEEK IN A NEW SHAPE INTO THE FUTURE?

LONDON FASHION WEEK starts this Friday in a new format. From having been only for the trade and fashion professionals they are now opening the doors to the public, for money. Blogger Alexa Chung and designer Henry Holland are having catwalks shows were anyone can buy tickets for alongside the normal "closed" catwalks.  The British Fashion Council has struggled the last couple of years to get enough exhibitors and catwalks. Mainly due to the internet this tend to be spreading around the world and recently the Swedish Fashion Council had to cancel their Fashion Week due to lack of funding etc. There explanation is that they will try to find a more sustainabale way of working with this kind of events. The fashion industry is struggling, the high streets are losing out. The whole world is changing and from attitude to values and how to communicate with each other. The future is a mystery and we are not sure were it is going to land. London Fashion Week are trying the commercial way by getting the public in. Good luck with that. I do hope it doesn´t mean that bloggers, influencers, vloggers etc witt take over from freethinking and independant journalists and broadcasters. The same is happening to the interior design industry and it will be interesting to see how the London Design Festival is going to turn out this year. I will be attending both and report here. Do not miss it!